Kristie is the Managing Director, Global Marketing at State Street. She has extensive experience in leading high-performing teams, developing global marketing strategies, and customizing content that’s consistent with the brand’s promise across websites, emails and social media. At State Street, Kristie transitioned and integrated the company’s digital, social and editorial services’ teams into a cohesive “brand newsroom” group that monitors global trends and digital traffic daily to ensure messaging is customized by audience and differentiated by channel–across advertising, social, digital and print.
Her most recent accomplishment was leading the Social Business team that took Wall Street’s newest statue, “Fearless Girl” viral. The campaign resulted in more than 2,400 articles and sites globally, was mentioned in ~3,500 broadcast segments, reaching a cumulative audience of more than 181 million people. On social alone, the campaign saw 4.11M (average 548K) impressions and was retweeted by the likes of Chelsea Clinton, Cyndi Lauper and US Senator Elizabeth Warren. The campaign won three Grand Prix awards at Cannes for PR, Glass and Nontraditional Outdoor.
Kristie is a Dinner Party Committee Member, Premium Dinner Party Table Captain, and Member of the Board of Visitors.